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Privacy Policy

Last Updated July 10, 2017 😊

Brighten Labs, Inc. (“Brighten”, “we”, “us”, or “our”) recognizes the importance of privacy. In this Privacy Policy, we describe how we collect, use, and disclose information that we obtain about users of our website,http://www.brighten.in/ or other related websites with this Privacy Policy posted (collectively, the “Site”), mobile application (the “App”), and the services available through our Site and App (collectively, the Site and App, and the services available through them are the “Services”).

By using any of our Services, you agree that any information that we collect from or about you through our Services, including personal information, anonymous information, and aggregate information, will be handled as described in this Privacy Policy.

Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and ourTerms of Service,including its applicable limitations on damages and the resolution of disputes. OurTerms of Service are incorporated by reference into this Privacy Policy.

Information We Collect

How We Use Your Information

How We Disclose Your Information

Cookies and Other Tracking Mechanisms

Third-Party Analytics

Do Not Track Disclosure

Third-Party Links

Security

Your Choices

Transfers of Your Personal Information

Children

Contact Us

Changes to this Privacy Policy

Information We Collect

We collect information about you directly from you, from third parties, and automatically through your use of our Services. We may combine information automatically collected with other information that we have collected about you.

  • Information We Collect Directly From You. We may collect information about you directly from you. For example, we will collect your name and phone number when you create an account with us. We will also collect any other information that you provide to us through our Services, including without limitation your school, email address, profile picture, or fun facts about yourself.
  • Brightens and User Content. You may post content to our Services, including posts written to you from one of your friends intended to brighten your day (“brightens”), comments tobrightens, likes of or reactions tobrightens, photos, gifs, emojis, and any other information (collectively, “Content”) that you would like to be available on our Services. Depending on the nature of your Content, other users may be able to see it. For more information about who can see your Content, please see ourHow We Disclose Your Informationsection below for more information

 

  • Information We Collect Automatically Through Our Site. We automatically collect information through your use of our Site, including but not limited to, your Internet protocol (IP) address, browser type, domain name, the website that led you to our Site, your actions within the Site, the website to which you go after leaving our Site, dates and times you access our Site, and other logging data.

We also automatically collect information through your use of our App, including but not limited to, your IP address, browser type, domain name, device identification information, the website that led you to our App, your actions within the App, the website to which you go after leaving our App, dates and times you access our App, and other usage data. We may also automatically collect information about your geolocation.

We may combine this automatically collect information with other information that we collect about you. Please see ourCookies and Other Tracking Mechanisms section below for more information.

How We Use Your Information

We may use your information, including personal information, for the following purposes:

  • Providing, Developing, and Improving Our Services. To provide our Services; to improve our Services; to develop new services; to respond to your inquiries and complaints; to personalize content and provide suggestions to you; and for other Service-related and customer support purposes.

 

  • Marketing and Communications. To communicate with you about our Services and your use of our Services, including via email or push notification; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes.

 

  • Research and Analytics. To analyze how you interact with our Services; and for other research, analytical, and statistical purposes.

 

 

  • Protecting Rights and Interests. To protect our rights and interests as well as the rights and interests of our users and any other person, as well as to enforce this Privacy Policy and ourTerms of Service.

 

 

  • Legal Compliance. To comply with applicable legal or regulatory obligations or requests, including informal requests from law enforcement or other governmental authorities.

How We Disclose Your Information

We may your disclose your information, including personal information, to the following entities:

  • Your Friends and Other Users. Our Services are all about sharing and brightening your friends’ days, which means that we may disclose your information to other users. For example, when you send a friend abrighten, your friend (and his or her friends) will be able to see thebrighten– but only the content of thebrighten, not the person (i.e., you) sharing it. You, your friend, or any of your friend’s friends on Brighten may be able to comment or react to yourbrighten. Such comments and reactions, as well as certain profile information, such as your name and profile picture, may be viewable by your friend and his or her friends.

 

  • Affiliates. We may disclose your information to current or future affiliates or subsidiaries for research, marketing, or other purposes consistent with this Privacy Policy.

 

  • Service Providers. We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf.

 

We may also disclose your information, including personal information, in the following ways:

  • Business Transfers. We may disclose your information to another entity if we are acquired by or merged with another company, if we sell or transfer a business unit or assets to another company, as part of a bankruptcy proceeding, or as part of any other similar business transfer.

 

  • Protecting Rights and Interests. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of ourTerms of Service or this Privacy Policy, or as evidence in litigation in which we are involved. In order to protect our users from harassment, bullying, or other online interference or threats, we may share information about you with third parties, including without limitation parents, guardians, or other family members; users or their friends; schools, school administrators, or teachers; or law enforcement or other governmental officials, even where not legally required.

 

  • Legal Compliance. We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a government official.

 

  • Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.

 

Cookies and Other Tracking Mechanisms

We and our service providers use cookies and other tracking mechanisms to track information about your use of our Services. We or our service providers may combine this information with other personal information we collect about you.

For example, we or our service providers may usecookies to track visitor activity on our Site. A cookie is a text file that a website transfers to your computer’s hard drive for record-keeping purposes. We or our service providers may use cookies to track user activities on our Site, such as the pages visited and time spent on our Site. Most browsers allow users to refuse cookies. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies may not be able to browse certain areas of the Site.

We may also useClear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also known as web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third-Party Analytics

We may use third-party analytics companies, such asGoogle Analytics, to evaluate use of our Services. We or our service providers use these tools to help us understand use of, and to improve, our Services, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.

 

Do Not Track Disclosure

Our Site does not respond to Do Not Track signals. For more information about Do Not Track signals, please clickhere.

Third-Party Links

Our Services may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Privacy Policy but instead is governed by the privacy policies of those third parties. For example, we may sell merchandise on a third-party platform and the information that you provide while making a purchase will be subject to that platform’s privacy policy. We are not responsible for the information practices of such third-party websites or applications.

Security

We have taken steps to help protect the personal information we collect. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your device and account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Your Choices

Depending on your country of residence you may have the right to correct, update, access, or delete the personal information that we collect about you. You may update your personal information by logging into your account settings or emailing us atalexa@brighten.in.

We may send you promotional email messages. You may stop receiving promotional email messages by following the link contained in the email itself. Please note that it may take up to ten (10) days to process your request. Please also note that if you opt out of receiving marketing communications from us, we may continue to communicate with you regarding service-related issues.

Transfers of Your Personal Information

Any information you provide to Brighten through our Services may be transferred to or accessed from the United States and other countries that may not guarantee the same level of protection of personal information as the one in which you reside.

Children

Our App and Services are not targeted to children under 13 years of age and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such personal information from our systems.

If you are between the ages of 13 and 18 years old, you may use the App, but only under the supervision of a parent or legal guardian who agrees to be bound by theTerms of Service and this Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or the privacy aspects of our App or Services, please contact us atalexa@brighten.in.

 

Changes to this Privacy Policy

This Privacy Policy is current as of the Effective Date set forth above. We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes, including any material changes, to this Privacy Policy on our Site.